Social Media Marketing

Social media marketing is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social networks include Twitter, LinkedIn, Facebook, MySpace, Flickr and YouTube.

When starting out in social media it is important to understand what it is and how social media users interact with one another. Pro-Mobile Productions provides a social media strategy to assist brands in maximizing the benefits of having an online community.

Social media is not a short term sales booster, but a long term process that requires patience and understanding in order to achieve the maximum results. Even if one social media site fails, social media as a whole is here to stay and by learning how to best use it for your brand you will be ahead of the curve.

To be successful, a marketer must identify and access niche social networking sites or sub-groups of general social networks that are focused around a product or whose members are deemed desirable and likely to include the company's target market.

Most sites also allow businesses to create public profiles for marketing purposes. For example, Facebook, currently the most prolific of all social networking sites, allows businesses to create "pages" to promote their business and also enables community members to become fans or "friends" of a company, product, service, idea, etc. This has the added benefit of allowing the marketer to measure # of people that are hearing the sales message while also creating a very inexpensive and direct two way form of communication with the target market.

Goals and Strategies

• Business Development - Primary Objective

- Assess which social media outlets are best for your brand

- Design and activate professional social media profiles

- Locate and engage your existing customers

- Identify and recruit new customers

- Design and offer promotions , contests, coupons, etc.

- Track users, sales, lead conversion, visits, participation, page views, etc.

- Join conversations about your products

- Grow brand awareness (a softer value, takes longer to build).

- Receive valuable customer feedback. Engage in two way dialogue.

- Drive and measure traffic to company website

We are able to reach target audiences in every major vertical, if you do not see your specific industry on the list please contact us for further details.

Additional Services

• - Research and monitor the competition
• - Monitor and address against instances where your brand is negatively mentioned
• - Analyze and report how the social media world is interacting with your brand