Advertising

Pro-Mobile Productions partners with the top online video advertising firms to deliver highly targeted video ads across hundreds of websites, applications, blogs and mobile devices. Our ad network is fully scalable to meet the needs of any size campaign from local to global.

We are able to serve your advertisements to a highly targeted demographic and utilize advanced performance metrics to measure and improve your campaign ROI.

There are many different ways to get your advertisements in front of your target audience. We work directly with brands to help determine what the most effective video ad buys are in order to maximize your results. When you win, we win.
Advertising directly on social networking sites

• Some Sites Include:

- Hulu

- eHarmony

- Fox News

- Rhapsody

- Drudge Report

- American Greetings

- Imeem

And many more…

We are able to reach target audiences in every major vertical, if you do not see your specific industry on the list please contact us for further details.

Examples of Targeting Techniques

Online video advertising offers a variety of techniques for aiming at your target market. By using a combination of these tactics, we are able to pinpoint your entire market as well as create videos for very specific segments of your market. Below are some of the targeting techniques we use:

• - Demographic: What age, gender and/or geographical region are you trying to target?
• - Daypart: What time of day is your target market surfing the internet?
• - Context: What kind of content do you want your advertisement to appear next to? This can be site-level or page-level.
• - Retargeting: For reconnecting with visitors who have already been to your webpage or who have clicked on your ads in the past.

Online Video Advertising Pricing Models

There are many different ways that you can purchase online video advertisements, as outlined below:

• - Cost-Per-Thousand (CPM)
• - Cost-Per-Click (CPC)
• - Cost-Per-Action (CPA)
• - Cost-Per-Engagement (CPE)
• - Cost-Per-View
• - Revenue Share

Formats of Online Video Ads

In addition to the targeting methods and payment options, there are also different formats of ads that you can setup. We work with brands to determine their goals and which format will best reach these goals in the shortest amount of time.

Examples of online video advertising formats:

• - Pre-Roll: Usually 15-30 second ad that plays at the beginning of a video clip.
• - Post-Roll: Same as the pre-roll, except it plays at the end of a clip.
• - In-Video: An ad that shows up in the middle of a video clip while it plays.
• - Media Rich Banners: Traditional banner ads that play video directly and/or expand to play video. Call to action, shopping carts and social media components can also be incorporated.
• - Companion Ads: Banner ads that are placed around a video clip. These are served in conjunction with in-video ads to reinforce the brand message.

If you would like more information about online video advertising and how it can help you, please contact us today.